May 27, 2025
In a quickly changing adhesives sector where innovation, connectivity, and customer experience are more than important, Stickoo TradeActivity 2025 has become a significant catalyst for market growth. Conducted in prominent commercial centers of Pakistan, this extensive trade event was notmerely a promotional effort, it was a tactical initiative by Stickoo, backed bySamad Adhesives, aimed at enhancing relationships with significant stakeholdersin wholesale and retail markets while expanding opportunities for engagementand growth.
From January to April 2025, Stickoo presented its products and brand principles directly to its customers, partners, and stakeholders. The campaign not only increased sales and visibility nationwide but also acted as an essential point for feedback, learning, and co-creation.
The major goal of the Stickoo TradeActivity 2025 was clear: to connect directly with wholesalers and retailers,enhance brand visibility, and build more robust distribution networks viain-person engagements. The campaign served as a leading industry venue fornetworking, exchanging knowledge as well as discovering shared growthpossibilities.
Participants were not only familiarized with Stickoo’s growing selection of adhesive items like Glue Sticks and Glue Tubes, but also gained insight into the company’s business philosophy and its dedication to quality, innovation, and customer focus.
The Stickoo Trade Activity was a nationwide endeavor. Divided across South, Central, and North zones of Pakistan, the campaign covered all major adhesive markets in the country.
Key cities included:
· Lahore
· Sialkot
· Gujranwala
· Rawalpindi
· Faisalabad
· Karachi
Each location was chosen strategicallyto reflect both the volume of adhesive demand and the presence of key wholesaleand retail stakeholders.
While the adhesives sector is undergoing fast transformation due to developments in eco-friendly formulations, performance-based adhesives, and supply chain shifts, Stickoo remained ahead of the curve by engaging its partners directly and reinforcing it's long-term commitment to industry advancement.
One of the most encouraging results of Stickoo’s on-ground efforts came in the form of hard data. During Season 1(July–October 2024), the company recorded a massive growth in sales compared to the previous year. This clearly showed that Stickoo’s direct engagement model was not only echoing with the market but also converting conversations into commercial success.
The ripple effect was seen in Season 2(January–April 2025), which saw an even greater level of participation. The Lucky Draw program and the promise of attractive incentives motivated more customers to join, boosting Stickoo’s footprint further across the country.
At the heart of the campaign was a well-designed incentive structure that tied product purchases directly to reward-based engagement. Wholesale customers were offered different purchases labs based on the quantity of Glue Sticks and Glue Tubes they bought. Each slab came with its own tier of gift rewards, encouraging both small and large buyers to increase order volumes.
The excitement was deep as participants waited for the grand finale, a Lucky Draw event, where winners were selected from across the regions. The reward mechanism created a buzz in the market, boosting not just product uptake but also brand affinity and word-of-mouth promotion.
A key highlight of the trade activity was the seminar session, led by none other than Mr. Waheed Afzal, the Vice President of Sales & Marketing – Adhesives Unit at Samad Group. The seminar offered deep insights into emerging market trends, Stickoo’s latest product developments, and the long-term vision of the organization.
This wasn’t just a speech, it was an interactive platform where partners asked questions, shared feedback, and engaged directly with the leadership. From addressing regional supply issues to suggestions on packaging improvements, this two-way communication gave Stickoo invaluable market insights while making customers feel heard and valued.
The impact of Stickoo Trade Activity2025 goes beyond just numbers and incentives. The campaign reinforced business relationships, introduced new partners to the brand, and increased product awareness across a highly competitive market. It highlighted the power of face-to-face interaction in a digital world and showcased how customer trust is built, not just through sales, but through shared experiences.
Moreover, the event offered a dual benefit to its participants: the thrill of potentially winning exciting rewards and the very real opportunity to grow their business by aligning with a reliable and forward-thinking adhesive brand.
As the adhesives industry in Pakistan continues to evolve, the importance of innovative trade engagement cannot be overstated. Stickoo’s 2025 campaign is a perfect example of how customer-focused trade activities can drive brand loyalty, business expansion and long-term success.
At its core, the Stickoo Trade Activity 2025 was a reflection of Samad Adhesives’ larger mission: to empower partners, embrace innovation, and lead with integrity. The event set a new benchmark for B2B marketing in the adhesives space and reaffirmed Stickoo’s role as a market leader not just in product performance, but in how it connects with its customers.
Well, Stickoo’s journey doesn’t stop here. As consumer needs evolve and the industry shifts toward more sustainable, efficient, and smart adhesive solutions, Stickoo and the Samad Adhesive are ready to meet the challenge. Their commitment to innovation, market responsiveness and dynamic customer engagement is stronger than ever.
The success of the Stickoo Trade Activity 2025 has laid the foundation for even bigger campaigns in the future campaigns that will continue to inspire trust, foster collaboration, and drive Pakistan’s adhesive market to new heights.